{"id":24167,"date":"2013-10-07T09:51:44","date_gmt":"2013-10-07T09:51:44","guid":{"rendered":"http:\/\/redvolver.com\/olivari\/portfolio_page\/grattacielo-pirelli\/"},"modified":"2024-06-14T09:27:49","modified_gmt":"2024-06-14T09:27:49","slug":"grattacielo-pirelli","status":"publish","type":"portfolio_page","link":"https:\/\/www.olivari.it\/en\/contract\/grattacielo-pirelli\/","title":{"rendered":"Grattacielo Pirelli"},"content":{"rendered":"

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Gio Ponti, 1954<\/h6>\n

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Master of a lightness few others have achieved,\u00a0Gio Ponti\u00a0designed the\u00a0Lama<\/em><\/a>\u00a0handle in 1954 for the Pirelli Skyscraper. An example of the genial consistency of one of the greats of Italian architecture, from micro to macro projects.<\/p>\n

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LAMA<\/h6>\n

Gio Ponti[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=”disable_negative_margin” padding_top=”100″ css=”.vc_custom_1503040022919{background-color: #ffffff !important;}”][vc_column width=”1\/3″][vc_single_image image=”22532″ img_size=”full” qode_css_animation=”” qode_hover_animation=”darken” transition_delay=”0.5″][vc_separator type=”transparent”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”22536″ img_size=”full” qode_css_animation=”” qode_hover_animation=”darken” transition_delay=”0.5″][vc_separator type=”transparent”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”22533″ img_size=”full” qode_css_animation=”” qode_hover_animation=”darken” transition_delay=”0.5″][vc_separator type=”transparent”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”60″ padding_bottom=”40″ css=”.vc_custom_1512632317281{background-color: #ffffff !important;}”][vc_column width=”2\/3″][vc_single_image image=”22537″ img_size=”full” qode_css_animation=”element_from_top” qode_hover_animation=”darken”][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”80px”]

<\/i>
Lama<\/em> expresses a new approach to the way a handle is designed. It is the hand, and its gestures, that must adapt to a purpose-driven object of a given shape.<\/h5><\/blockquote>[vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=”disable_negative_margin” padding_top=”40″ padding_bottom=”80″ css=”.vc_custom_1503040004110{background-color: #ffffff !important;}”][vc_column width=”2\/3″][vc_empty_space height=”80px”][vc_column_text]<\/p>\n

Gio Ponti begins his profession with Emilio Lancia, exhibiting an elegant\u00a0Novecento\u00a0style. His\u00a0Palazzo Montecatini\u00a0in Milan (1936) brings him closer to Rationalism and introduces many technological innovations in Italy for the first time. In the 1950s, he develops a free, personal style that eschews square corners, searching for highly expressive chromatic and luminous effects, such as the\u00a0Villa Planchart\u00a0a Caracas (1954).<\/p>\n

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SEE GIO PONTI BIOGRAPHY<\/a><\/div>[vc_empty_space height=”40px”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”25023″ img_size=”full” qode_css_animation=”element_from_right” qode_hover_animation=”darken” transition_delay=”0.5″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image=”13870″][vc_column width=”1\/3″][vc_single_image image=”25021″ img_size=”full” qode_css_animation=”element_from_bottom” qode_hover_animation=”darken” transition_delay=”0.5″][vc_separator type=”transparent”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”22535″ img_size=”full” qode_css_animation=”element_from_top” qode_hover_animation=”darken” transition_delay=”0.5″][vc_separator type=”transparent”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”22534″ img_size=”full” qode_css_animation=”element_from_bottom” qode_hover_animation=”darken” transition_delay=”0.5″][vc_separator type=”transparent”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image=”13870″][vc_column][vc_single_image image=”25031″ img_size=”full” qode_css_animation=”element_from_fade” qode_hover_animation=”darken” transition_delay=”0.5″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa.<\/p>\n","protected":false},"author":5,"featured_media":21438,"menu_order":48,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[461],"portfolio_tag":[],"yoast_head":"\nGrattacielo Pirelli | Olivari<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olivari.it\/en\/contract\/grattacielo-pirelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grattacielo Pirelli | Olivari\" \/>\n<meta property=\"og:description\" content=\"Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. 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